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Can signal delay and advertising lead to profit? A study on sporting
INTRODUCTION: Live sporting event streaming (LSES) is becoming popular not only among consumers but also among sponsors. At the same time, influenced by China’s convenient mobile terminals, the paid membership system for live broadcasting has also attracted the attention of marketers and scholars. T...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9887122/ https://www.ncbi.nlm.nih.gov/pubmed/36733885 http://dx.doi.org/10.3389/fpsyg.2022.1028117 |