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How do short videos influence users’ tourism intention? A study of key factors
BACKGROUND: Short videos play a key role in the process of tourism destination promotion, and attractive short videos can bring tourist flow and economic income growth to tourist attractions. Many tourist attractions in China have achieved remarkable success through short video promotion. PURPOSE: T...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9888490/ https://www.ncbi.nlm.nih.gov/pubmed/36733869 http://dx.doi.org/10.3389/fpsyg.2022.1036570 |