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How do short videos influence users’ tourism intention? A study of key factors

BACKGROUND: Short videos play a key role in the process of tourism destination promotion, and attractive short videos can bring tourist flow and economic income growth to tourist attractions. Many tourist attractions in China have achieved remarkable success through short video promotion. PURPOSE: T...

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Detalles Bibliográficos
Autores principales:	Liu, Jing, Wang, Yujie, Chang, Liyan
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2023
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9888490/ https://www.ncbi.nlm.nih.gov/pubmed/36733869 http://dx.doi.org/10.3389/fpsyg.2022.1036570

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