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The state of lead scoring models and their impact on sales performance
Although lead scoring is an essential component of lead management, there is a lack of a comprehensive literature review and a classification framework dedicated to it. Lead scoring is an effective and efficient way of measuring the quality of leads. In addition, as a critical Information Technology...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9890437/ https://www.ncbi.nlm.nih.gov/pubmed/36742340 http://dx.doi.org/10.1007/s10799-023-00388-w |