Role of consumer ethnocentrism on purchase intention toward foreign products: Evidence from data of Vietnamese consumers with Chinese products

This study aims to determine the influence of consumer ethnocentrism and general country image on Vietnamese consumers' perception of product origin and purchase intention toward Chinese goods. The research model is developed based on consumer ethnocentrism and country image perception theory....

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Detalles Bibliográficos
Autores principales: Nguyen, Ngoc Ha, Kien Dao, Trung, Duong, Thanh Thuy, Nguyen, Tuan Thanh, Nguyen, Van Ky, Dao, Thi Lanh
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9898683/
https://www.ncbi.nlm.nih.gov/pubmed/36747543
http://dx.doi.org/10.1016/j.heliyon.2023.e13069

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9898683/
https://www.ncbi.nlm.nih.gov/pubmed/36747543
http://dx.doi.org/10.1016/j.heliyon.2023.e13069

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