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How to improve representativeness and cost-effectiveness in samples recruited through meta: A comparison of advertisement tools
The use of paid advertisements on social media, in particular Meta platforms, to create samples for online survey research is becoming increasingly common. In addition to researchers working on hard-to-reach populations, Meta’s promise of unmediated, quick, and cheap access to a large pool of survey...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9907806/ https://www.ncbi.nlm.nih.gov/pubmed/36753470 http://dx.doi.org/10.1371/journal.pone.0281243 |