Investigating the role of E-commerce marketing capabilities to achieve the strategic performance of tourism firms

INTRODUCTION: This study aims to explore the relationships between strategic performance, e-commerce marketing capabilities (ECMCs), the Internet of Things (IoT) and customer engagement. This study examines the direct association between ECMC and strategic performance. Current research also explores...

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Detalles Bibliográficos
Autores principales: Zhao, Jianchun, Zhang, Peilin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9909743/
https://www.ncbi.nlm.nih.gov/pubmed/36777193
http://dx.doi.org/10.3389/fpsyg.2023.1105539

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9909743/
https://www.ncbi.nlm.nih.gov/pubmed/36777193
http://dx.doi.org/10.3389/fpsyg.2023.1105539

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