Retailer service strategy on livestreaming platforms considering free riding behavior

Livestreaming e-commerce is a significant and effective digital tool for retailers to boost sales during the COVID-19 outbreak. Services on livestreaming platforms may be provided by either the manufacturer or the retailer. As service free riding across products becomes increasingly prevalent, the k...

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Detalles Bibliográficos
Autores principales: Xie, Ping, Shi, Ruixia, Xu, Di
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2023
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9911342/
https://www.ncbi.nlm.nih.gov/pubmed/36789209
http://dx.doi.org/10.1007/s10479-023-05201-z

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9911342/
https://www.ncbi.nlm.nih.gov/pubmed/36789209
http://dx.doi.org/10.1007/s10479-023-05201-z

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