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Retailer service strategy on livestreaming platforms considering free riding behavior
Livestreaming e-commerce is a significant and effective digital tool for retailers to boost sales during the COVID-19 outbreak. Services on livestreaming platforms may be provided by either the manufacturer or the retailer. As service free riding across products becomes increasingly prevalent, the k...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9911342/ https://www.ncbi.nlm.nih.gov/pubmed/36789209 http://dx.doi.org/10.1007/s10479-023-05201-z |