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Co-shopping and E-commerce: parent’s strategies for children’s purchase influence
This paper serves to understand the influences of parents’ strategies on children’s e-commerce purchase influence via co-shopping and consumer socialization. As children are the original and perhaps most powerful online influencers understanding children’s influence is paramount to a successful e-co...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9925357/ http://dx.doi.org/10.1007/s10660-023-09682-9 |