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Co-shopping and E-commerce: parent’s strategies for children’s purchase influence

This paper serves to understand the influences of parents’ strategies on children’s e-commerce purchase influence via co-shopping and consumer socialization. As children are the original and perhaps most powerful online influencers understanding children’s influence is paramount to a successful e-co...

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Detalles Bibliográficos
Autores principales: Williams, David E., Willick, Brooklyn
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9925357/
http://dx.doi.org/10.1007/s10660-023-09682-9

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