Research on the innovation of time-honored brands from the perspective of dual ethical patterns

INTRODUCTION: Innovation has become an important means to promote the high-quality development of time-honored brands. However, the research on how to stimulate innovation investment in time-honored brands, especially that conducted in the local context, is still rare. To supplement the research lim...

Descripción completa

Detalles Bibliográficos
Autores principales: Ke, Di, Li, Guodong, Jiang, Yichen, Li, Yuanyuan, Liu, Yi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9927013/
https://www.ncbi.nlm.nih.gov/pubmed/36798648
http://dx.doi.org/10.3389/fpsyg.2022.1041022

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9927013/
https://www.ncbi.nlm.nih.gov/pubmed/36798648
http://dx.doi.org/10.3389/fpsyg.2022.1041022

Ejemplares similares