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Research on the innovation of time-honored brands from the perspective of dual ethical patterns
INTRODUCTION: Innovation has become an important means to promote the high-quality development of time-honored brands. However, the research on how to stimulate innovation investment in time-honored brands, especially that conducted in the local context, is still rare. To supplement the research lim...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9927013/ https://www.ncbi.nlm.nih.gov/pubmed/36798648 http://dx.doi.org/10.3389/fpsyg.2022.1041022 |