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Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms
Our research uniquely shows that scarcity cues, when effectively managed by the service firms, can lead to favorable purchase decisions. We investigate how service firms that are scarce on time resource (busy) vs. money resource (poor) are perceived differentially on the two basic dimensions of soci...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9929240/ https://www.ncbi.nlm.nih.gov/pubmed/36817061 http://dx.doi.org/10.1007/s11747-022-00922-2 |