A bibliometric analysis of research on tourism content marketing: Background knowledge and thematic evolution

Content marketing is becoming an important trend in the tourism industry and is attracting the attention of many stakeholders. Previous studies have sporadically highlighted only some content marketing aspects, but none comprehensively described the topic. To fill this gap, this study adopts a compr...

Descripción completa

Detalles Bibliográficos
Autores principales: Binh Nguyen, Phuong Minh, Pham, Xuan Lan, To Truong, Giang Nu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9929313/
https://www.ncbi.nlm.nih.gov/pubmed/36816254
http://dx.doi.org/10.1016/j.heliyon.2023.e13487

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9929313/
https://www.ncbi.nlm.nih.gov/pubmed/36816254
http://dx.doi.org/10.1016/j.heliyon.2023.e13487

Ejemplares similares