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A bibliometric analysis of research on tourism content marketing: Background knowledge and thematic evolution
Content marketing is becoming an important trend in the tourism industry and is attracting the attention of many stakeholders. Previous studies have sporadically highlighted only some content marketing aspects, but none comprehensively described the topic. To fill this gap, this study adopts a compr...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9929313/ https://www.ncbi.nlm.nih.gov/pubmed/36816254 http://dx.doi.org/10.1016/j.heliyon.2023.e13487 |