The influence of intrinsic and extrinsic motivational factors on e-WOM behaviour: The role of psychological impact during the time of COVID-19 crisis

This investigation unearths the trait antecedents of intrinsic and extrinsic motivational drivers and their consequences on attitude towards e-WOM of social mobile app users. Additionally, this study attempts to explore the moderating role of psychological impact on attitude towards e-WOM when COVID...

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Detalles Bibliográficos
Autores principales: S, Balamoorthy, Chandra, Bibhas
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9932786/
https://www.ncbi.nlm.nih.gov/pubmed/36816325
http://dx.doi.org/10.1016/j.heliyon.2023.e13270

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9932786/
https://www.ncbi.nlm.nih.gov/pubmed/36816325
http://dx.doi.org/10.1016/j.heliyon.2023.e13270

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