Impact of Social Support and Reciprocity on Consumer Well-Being in Virtual Medical Communities

This study pursues a better understanding of consumer well-being in online medical cosmetics communities by investigating the antecedents of well-being and moderating influence of community norms. A total valid sample of 484 respondents was collected from 2 popular medical cosmetics discussion platf...

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Detalles Bibliográficos
Autores principales: Wu, Jyh-Jeng, Lien, Che-Hui, Wang, Tien, Lin, Tzu-Wei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: SAGE Publications 2023
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9932787/
https://www.ncbi.nlm.nih.gov/pubmed/36786304
http://dx.doi.org/10.1177/00469580231155290

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9932787/
https://www.ncbi.nlm.nih.gov/pubmed/36786304
http://dx.doi.org/10.1177/00469580231155290

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