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Climate change framing and innovator attention: Evidence from an email field experiment

Drawing the attention of innovators to climate change is important for green innovation. We report an email field experiment with MIT using messages about the impact of climate change to invite innovators (SBIR grantees) to apply to a technology competition. We vary our messages on the time frame an...

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Detalles Bibliográficos
Autores principales: Guzman, Jorge, Joohyun Oh, Jean, Sen, Ananya
Formato: Online Artículo Texto
Lenguaje:English
Publicado: National Academy of Sciences 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9934014/
https://www.ncbi.nlm.nih.gov/pubmed/36638213
http://dx.doi.org/10.1073/pnas.2213627120