Consumer preference analysis on the attributes of samgyeopsal Korean cuisine and its market segmentation: Integrating conjoint analysis and K-means clustering

Samgyeopsal is a popular Korean grilled dish with increasing recognition in the Philippines as a result of the Hallyu. The aim of this study was to analyze the preferability of Samgyeopsal attributes which includes the main entree, cheese inclusion, cooking style, price, brand, and drinks using Conj...

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Detalles Bibliográficos
Autores principales: Ong, Ardvin Kester S., Prasetyo, Yogi Tri, Esteller, Armand Joseph D., Bruno, Jarod E., Lagorza, Kathryn Cheska O., Oli, Lance Edward T., Chuenyindee, Thanatorn, Thana, Kriengkrai, Persada, Satria Fadil, Nadlifatin, Reny
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9934332/
https://www.ncbi.nlm.nih.gov/pubmed/36795718
http://dx.doi.org/10.1371/journal.pone.0281948

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9934332/
https://www.ncbi.nlm.nih.gov/pubmed/36795718
http://dx.doi.org/10.1371/journal.pone.0281948

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