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Customer integration in the supply chain: the role of market orientation and supply chain strategy in the age of digital revolution
Ever increasing demand for customization and product diversity from the customers has made it important for firms to predict changes in the customer demand patterns and adopt accordingly. Customer integration allows firms to understand customers and respond to their particular needs in a better way....
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9936943/ https://www.ncbi.nlm.nih.gov/pubmed/36846244 http://dx.doi.org/10.1007/s10479-023-05191-y |