Developing a theoretical marketing framework to analyse JUUL and compatible e-cigarette product promotion on Instagram

BACKGROUND: E-cigarette promotion on social media coincided with the rapid growth of e-cigarette use among American youth, particularly with the increased JUUL pod vaporiser use. We examined commercial JUUL-related messages on Instagram to identify marketing appeals used to target users along the co...

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Detalles Bibliográficos
Autores principales: Kostygina, Ganna, Tran, Hy, Czaplicki, Lauren, Perks, Siobhan N, Vallone, Donna, Emery, Sherry L, Hair, Elizabeth C
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BMJ Publishing Group 2023
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9942712/
https://www.ncbi.nlm.nih.gov/pubmed/35190395
http://dx.doi.org/10.1136/tobaccocontrol-2021-057120

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9942712/
https://www.ncbi.nlm.nih.gov/pubmed/35190395
http://dx.doi.org/10.1136/tobaccocontrol-2021-057120

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