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Digital public health interventions at scale: The impact of social media advertising on beliefs and outcomes related to COVID vaccines

Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and Instagram, aimed at increasing COVID-19...

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Detalles Bibliográficos
Autores principales: Athey, Susan, Grabarz, Kristen, Luca, Michael, Wernerfelt, Nils
Formato: Online Artículo Texto
Lenguaje:English
Publicado: National Academy of Sciences 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9945974/
https://www.ncbi.nlm.nih.gov/pubmed/36701366
http://dx.doi.org/10.1073/pnas.2208110120