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Digital public health interventions at scale: The impact of social media advertising on beliefs and outcomes related to COVID vaccines
Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and Instagram, aimed at increasing COVID-19...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
National Academy of Sciences
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9945974/ https://www.ncbi.nlm.nih.gov/pubmed/36701366 http://dx.doi.org/10.1073/pnas.2208110120 |