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Non-green influencers promoting sustainable consumption: Dynamic norms enhance the credibility of authentic pro-environmental posts
Social media influencers can raise awareness for sustainability, and establish norms related to a more sustainable lifestyle. Although non-green influencers can reach a wider audience, they might face credibility issues when communicating about sustainable consumption. In the present 2×2 online mixe...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9947394/ https://www.ncbi.nlm.nih.gov/pubmed/36844288 http://dx.doi.org/10.3389/fpsyg.2023.1112762 |