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Non-green influencers promoting sustainable consumption: Dynamic norms enhance the credibility of authentic pro-environmental posts

Social media influencers can raise awareness for sustainability, and establish norms related to a more sustainable lifestyle. Although non-green influencers can reach a wider audience, they might face credibility issues when communicating about sustainable consumption. In the present 2×2 online mixe...

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Detalles Bibliográficos
Autores principales: Buvár, Ágnes, Zsila, Ágnes, Orosz, Gábor
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9947394/
https://www.ncbi.nlm.nih.gov/pubmed/36844288
http://dx.doi.org/10.3389/fpsyg.2023.1112762

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