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From physical to metaversal events: An exploratory study

The present study attempts to explore the meaning of the words “digital,” “virtual,” “hybrid,” “phygital,” “metaversal,” and “physical” applied to planned events. The primary aims is to understand whether there are significant differences among them and how managers can use them to achieve their obj...

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Detalles Bibliográficos
Autor principal: Piccioni, Niccolò
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9951154/
http://dx.doi.org/10.1007/s43039-023-00068-1