The Impact of Cultural Memory and Cultural Identity in the Brand Value of Agricultural Heritage: A Moderated Mediation Model

Improving the brand value of agricultural cultural heritage can promote the development of the local social economy. Meanwhile, cultural memory and brand value are inseparable. Therefore, this study took the Anxi Tieguanyin Tea Culture System as the research object, collected 679 questionnaires, ado...

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Detalles Bibliográficos
Autores principales: Zheng, Qionge, Zhang, Sunbowen, Liang, Jingxuan, Chen, Youcheng, Ye, Weijiao
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9952542/
https://www.ncbi.nlm.nih.gov/pubmed/36829308
http://dx.doi.org/10.3390/bs13020079

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9952542/
https://www.ncbi.nlm.nih.gov/pubmed/36829308
http://dx.doi.org/10.3390/bs13020079

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