The Role of CSR Information on Social Media to Promote the Communicative Behavior of Customers: An Emotional Framework Enriching Behavioral Sciences Literature

Studies have shown that an organization’s corporate social responsibility (CSR) activities affect customer behaviors such as loyalty and satisfaction. In spite of this, the role of social media in informing customers about a brand’s CSR activities and in fostering customer advocacy behavior (CADB) h...

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Detalles Bibliográficos
Autores principales: Li, Zhijuan, Sial, Muhammad Safdar, Wu, Hualiang, Căpușneanu, Sorinel, Barbu, Cristian-Marian
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9952597/
https://www.ncbi.nlm.nih.gov/pubmed/36829355
http://dx.doi.org/10.3390/bs13020126

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9952597/
https://www.ncbi.nlm.nih.gov/pubmed/36829355
http://dx.doi.org/10.3390/bs13020126

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