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Research on customer lifetime value based on machine learning algorithms and customer relationship management analysis model
Customer lifetime value is one of the most important tasks for enterprises to maintain customer relationships. However, due to the limitations of using a single data mining method, the measurement of customer lifetime value under the condition of noncontractual relationship has always been a researc...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9958434/ https://www.ncbi.nlm.nih.gov/pubmed/36852044 http://dx.doi.org/10.1016/j.heliyon.2023.e13384 |