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Exploring the mechanism of consumer purchase intention in a traditional culture based on the theory of planned behavior

There has been a growing interest among scholars and practitioners in cultural empowerment due to the importance of this subject. In this study, we aim to explore the connection between traditional cultural symbols and cultural identity, further estimating how two variables stimulate consumers’ emot...

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Detalles Bibliográficos
Autores principales: Zong, Zupan, Liu, Xinyu, Gao, Huijing
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9968741/
https://www.ncbi.nlm.nih.gov/pubmed/36860780
http://dx.doi.org/10.3389/fpsyg.2023.1110191