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Exploring the mechanism of consumer purchase intention in a traditional culture based on the theory of planned behavior
There has been a growing interest among scholars and practitioners in cultural empowerment due to the importance of this subject. In this study, we aim to explore the connection between traditional cultural symbols and cultural identity, further estimating how two variables stimulate consumers’ emot...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9968741/ https://www.ncbi.nlm.nih.gov/pubmed/36860780 http://dx.doi.org/10.3389/fpsyg.2023.1110191 |