Configurational analysis of conditions influencing customers’ channel switching intention in omnichannel retailing: a fuzzy-set analysis

This research examined the interplay among personal factors, namely channel lock-in, cross-channel synergy, attribute-based decision making (ADM); environmental factors, namely others’ past switching behaviour (OPB), pressure to switch from others (PSO); and behavioural factors, namely perceived sel...

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Detalles Bibliográficos
Autores principales: Van Nguyen, Anh Thi, Halibas, Alrence S., McClelland, Robert, Thuan, Nguyen Hoang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Netherlands 2023
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9978287/
https://www.ncbi.nlm.nih.gov/pubmed/37359966
http://dx.doi.org/10.1007/s11135-023-01633-8

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9978287/
https://www.ncbi.nlm.nih.gov/pubmed/37359966
http://dx.doi.org/10.1007/s11135-023-01633-8

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