Motivation in the metaverse: A dual-process approach to consumer choices in a virtual reality supermarket

INTRODUCTION: Consumer decision-making processes involve a complex interrelation between perception, emotion, and cognition. Despite a vast and diverse literature, little effort has been invested in investigating the neural mechanism behind such processes. METHODS: In the present work, our interest...

Descripción completa

Detalles Bibliográficos
Autores principales: Saffari, Farzad, Kakaria, Shobhit, Bigné, Enrique, Bruni, Luis E., Zarei, Sahar, Ramsøy, Thomas Z.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9978781/
https://www.ncbi.nlm.nih.gov/pubmed/36875641
http://dx.doi.org/10.3389/fnins.2023.1062980

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9978781/
https://www.ncbi.nlm.nih.gov/pubmed/36875641
http://dx.doi.org/10.3389/fnins.2023.1062980

Ejemplares similares