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Motivation in the metaverse: A dual-process approach to consumer choices in a virtual reality supermarket

INTRODUCTION: Consumer decision-making processes involve a complex interrelation between perception, emotion, and cognition. Despite a vast and diverse literature, little effort has been invested in investigating the neural mechanism behind such processes. METHODS: In the present work, our interest...

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Detalles Bibliográficos
Autores principales:	Saffari, Farzad, Kakaria, Shobhit, Bigné, Enrique, Bruni, Luis E., Zarei, Sahar, Ramsøy, Thomas Z.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2023
Materias:	Neuroscience
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9978781/ https://www.ncbi.nlm.nih.gov/pubmed/36875641 http://dx.doi.org/10.3389/fnins.2023.1062980

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