The consequences of the COVID-19 pandemic on marketing performance considering the role of technology (Case study: Iranian chain hotels)

The extant paper aims to explore the effects of the COVID-19 pandemic on marketing activities. In this respect, the study adopted Structural Equation Modeling (SEM) using SPSS26 and Smart PLS-3 to analyze the descriptive survey that was distributed among 200 hotel managers. The findings revealed tha...

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Detalles Bibliográficos
Autores principales: Akbari, Mahsa, Bagheri Anilu, Saeed, Bigdeli, Mostafa, Rezasoltany, Masoud
Formato: Online Artículo Texto
Lenguaje:English
Publicado: The Author(s). Published by Elsevier Ltd. 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9979634/
http://dx.doi.org/10.1016/j.resglo.2023.100121

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9979634/
http://dx.doi.org/10.1016/j.resglo.2023.100121

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