The effects of augmented reality on consumer responses in mobile shopping: The moderating role of task complexity

Augmented reality (AR) solutions help facilitate consumers' direct examinations, enhancing their shopping experiences in the digital commerce context. This study examines consumer responses to AR in mobile shopping. It investigates the relationships among perceived media richness, interactivity...

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Detalles Bibliográficos
Autor principal: Yoo, Jungmin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9981924/
https://www.ncbi.nlm.nih.gov/pubmed/36873518
http://dx.doi.org/10.1016/j.heliyon.2023.e13775

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9981924/
https://www.ncbi.nlm.nih.gov/pubmed/36873518
http://dx.doi.org/10.1016/j.heliyon.2023.e13775

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