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The effects of augmented reality on consumer responses in mobile shopping: The moderating role of task complexity
Augmented reality (AR) solutions help facilitate consumers' direct examinations, enhancing their shopping experiences in the digital commerce context. This study examines consumer responses to AR in mobile shopping. It investigates the relationships among perceived media richness, interactivity...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Elsevier
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9981924/ https://www.ncbi.nlm.nih.gov/pubmed/36873518 http://dx.doi.org/10.1016/j.heliyon.2023.e13775 |