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The role of scarcity promotion and cause-related events in impulse purchase in the agricultural product live stream
Harvest agricultural products are perishable. If they cannot be sold, there will be serious grain loss and food waste. It is an important issue related to human sustainable development and urgent to address. As the most popular way of shopping, live shopping has achieved remarkable achievements, whi...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Nature Publishing Group UK
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9990005/ https://www.ncbi.nlm.nih.gov/pubmed/36882453 http://dx.doi.org/10.1038/s41598-023-30696-8 |