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The influence of online customer reviews on two-stage product strategy in a competitive market
We investigate quality and pricing decisions for two competing firms in an e-marketplace with online customer reviews. Through developing two-stage game-theoretical models and comparing the equilibriums, we examine the optimal choice among different alternative product strategies: static strategy, a...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9990590/ https://www.ncbi.nlm.nih.gov/pubmed/37361060 http://dx.doi.org/10.1007/s10479-023-05213-9 |