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Who has a beef with reducing red and processed meat consumption? A media framing analysis

OBJECTIVE: Diets high in red and processed meat (RPM) contribute substantially to environmental degradation, greenhouse gas emissions and the global burden of chronic disease. High-profile reports have called for significant global RPM reduction, especially in high-income settings. Despite this, pol...

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Autores principales: Sievert, Katherine, Lawrence, Mark, Parker, Christine, Russell, Cherie A, Baker, Phillip
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Cambridge University Press 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9991568/
https://www.ncbi.nlm.nih.gov/pubmed/34588091
http://dx.doi.org/10.1017/S1368980021004092
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author Sievert, Katherine
Lawrence, Mark
Parker, Christine
Russell, Cherie A
Baker, Phillip
author_facet Sievert, Katherine
Lawrence, Mark
Parker, Christine
Russell, Cherie A
Baker, Phillip
author_sort Sievert, Katherine
collection PubMed
description OBJECTIVE: Diets high in red and processed meat (RPM) contribute substantially to environmental degradation, greenhouse gas emissions and the global burden of chronic disease. High-profile reports have called for significant global RPM reduction, especially in high-income settings. Despite this, policy attention and political priority for the issue are low. DESIGN: The study used a theoretically guided framing analysis to identify frames used by various interest groups in relation to reducing RPM in online news media articles published in the months around the release of four high-profile reports by authoritative organisations that included a focus on the impacts of high RPM production and/or consumption. SETTING: Four major RPM producing and consuming countries – USA, United Kingdom, Australia and New Zealand. PARTICIPANTS: None. RESULTS: Hundred and fifty news media articles were included. Articles reported the views of academics, policymakers, industry representatives and the article authors themselves. RPM reduction was remarkably polarising. Industry frequently framed RPM reduction as part of a ‘Vegan Agenda’ or as advocated by an elite minority. Reducing RPM was also depicted as an infringement on personal choice and traditional values. Many interest groups attempted to discredit the reports by citing a lack of consensus on the evidence, or that only certain forms of farming and processing were harmful. Academics and nutrition experts were more likely to be cited in articles that were aligned with the findings of the reports. CONCLUSIONS: The polarisation of RPM reduction has led to a binary conflict between pro- and anti-meat reduction actors. This division may diminish the extent to which political leaders will prioritise this in policy agendas. Using nuanced and context-dependent messaging could ensure the narratives around meat are less conflicting and more effective in addressing health and environmental harms associated with RPM.
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spelling pubmed-99915682023-03-08 Who has a beef with reducing red and processed meat consumption? A media framing analysis Sievert, Katherine Lawrence, Mark Parker, Christine Russell, Cherie A Baker, Phillip Public Health Nutr Research Paper OBJECTIVE: Diets high in red and processed meat (RPM) contribute substantially to environmental degradation, greenhouse gas emissions and the global burden of chronic disease. High-profile reports have called for significant global RPM reduction, especially in high-income settings. Despite this, policy attention and political priority for the issue are low. DESIGN: The study used a theoretically guided framing analysis to identify frames used by various interest groups in relation to reducing RPM in online news media articles published in the months around the release of four high-profile reports by authoritative organisations that included a focus on the impacts of high RPM production and/or consumption. SETTING: Four major RPM producing and consuming countries – USA, United Kingdom, Australia and New Zealand. PARTICIPANTS: None. RESULTS: Hundred and fifty news media articles were included. Articles reported the views of academics, policymakers, industry representatives and the article authors themselves. RPM reduction was remarkably polarising. Industry frequently framed RPM reduction as part of a ‘Vegan Agenda’ or as advocated by an elite minority. Reducing RPM was also depicted as an infringement on personal choice and traditional values. Many interest groups attempted to discredit the reports by citing a lack of consensus on the evidence, or that only certain forms of farming and processing were harmful. Academics and nutrition experts were more likely to be cited in articles that were aligned with the findings of the reports. CONCLUSIONS: The polarisation of RPM reduction has led to a binary conflict between pro- and anti-meat reduction actors. This division may diminish the extent to which political leaders will prioritise this in policy agendas. Using nuanced and context-dependent messaging could ensure the narratives around meat are less conflicting and more effective in addressing health and environmental harms associated with RPM. Cambridge University Press 2022-03 2021-09-30 /pmc/articles/PMC9991568/ /pubmed/34588091 http://dx.doi.org/10.1017/S1368980021004092 Text en © The Authors 2021 https://creativecommons.org/licenses/by/4.0/This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle Research Paper
Sievert, Katherine
Lawrence, Mark
Parker, Christine
Russell, Cherie A
Baker, Phillip
Who has a beef with reducing red and processed meat consumption? A media framing analysis
title Who has a beef with reducing red and processed meat consumption? A media framing analysis
title_full Who has a beef with reducing red and processed meat consumption? A media framing analysis
title_fullStr Who has a beef with reducing red and processed meat consumption? A media framing analysis
title_full_unstemmed Who has a beef with reducing red and processed meat consumption? A media framing analysis
title_short Who has a beef with reducing red and processed meat consumption? A media framing analysis
title_sort who has a beef with reducing red and processed meat consumption? a media framing analysis
topic Research Paper
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9991568/
https://www.ncbi.nlm.nih.gov/pubmed/34588091
http://dx.doi.org/10.1017/S1368980021004092
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