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Associations between adolescent and young adult External Food Cue Responsiveness (EFCR) and brand recall, product craving and product purchasing in the livestreaming food marketing environment

OBJECTIVE: To evaluate the utility of three validated food responsiveness scales in measuring recall of, and responsiveness to, food marketing exposure on social media. DESIGN: Cross-sectional survey among adolescents and adults who used the social media platform Twitch.tv (Twitch). Responsiveness t...

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Detalles Bibliográficos
Autores principales: Pollack, Catherine C, Emond, Jennifer A, Masterson, Travis D
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Cambridge University Press 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9991748/
https://www.ncbi.nlm.nih.gov/pubmed/35920082
http://dx.doi.org/10.1017/S1368980022001628