Heating Up: How Early Twitter Marketing Gave Rise to Organic Word-of-Mouth About Heated Tobacco Products

Social media are an important marketing platform for emerging tobacco products. Heated tobacco products (HTPs) have been introduced in a limited number of local test markets in the United States as potentially reduced-exposure tobacco products. HTPs can be used to heat tobacco as well as marijuana....

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Detalles Bibliográficos
Autores principales: Kostygina, Ganna, Tran, Hy, Kim, Yoonsang, Czaplicki, Lauren, Kierstead, Elexis, Kreslake, Jennifer, Emery, Sherry, Schillo, Barbara
Formato: Online Artículo Texto
Lenguaje:English
Publicado: 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9997422/
https://www.ncbi.nlm.nih.gov/pubmed/36908750
http://dx.doi.org/10.1177/20563051221141851

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9997422/
https://www.ncbi.nlm.nih.gov/pubmed/36908750
http://dx.doi.org/10.1177/20563051221141851

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