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Heating Up: How Early Twitter Marketing Gave Rise to Organic Word-of-Mouth About Heated Tobacco Products
Social media are an important marketing platform for emerging tobacco products. Heated tobacco products (HTPs) have been introduced in a limited number of local test markets in the United States as potentially reduced-exposure tobacco products. HTPs can be used to heat tobacco as well as marijuana....
Autores principales: | Kostygina, Ganna, Tran, Hy, Kim, Yoonsang, Czaplicki, Lauren, Kierstead, Elexis, Kreslake, Jennifer, Emery, Sherry, Schillo, Barbara |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9997422/ https://www.ncbi.nlm.nih.gov/pubmed/36908750 http://dx.doi.org/10.1177/20563051221141851 |
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