Navigating the tourism digital landscape: The interrelationship of online travel sites' affordances, technology readiness, online purchase intentions, trust, and E-loyalty

This study investigates the relationship between online travel sites' affordances (OTSA), technology readiness (TR), and their impact on tourists' online purchase intentions (OPI), as well as the moderating role of trust on OPI and e-loyalty. The survey was conducted online from September...

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Detalles Bibliográficos
Autores principales: Mior Shariffuddin, Nur Shahirah, Azinuddin, Muaz, Yahya, Nurul Ezzah, Hanafiah, Mohd Hafiz
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10457533/
https://www.ncbi.nlm.nih.gov/pubmed/37636344
http://dx.doi.org/10.1016/j.heliyon.2023.e19135

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10457533/
https://www.ncbi.nlm.nih.gov/pubmed/37636344
http://dx.doi.org/10.1016/j.heliyon.2023.e19135

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