Gravitating towards Fintech: A study on Undergraduates using extended UTAUT model

One of the most pressing issues affecting people worldwide is the accessibility of financial services in the wake of the COVID-19 outbreak. While peoples' adoption of technological advancements has spiraled over time, the acceptance of Fintech services edged up for instilling resilience during...

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Autores principales: Sultana, Nahida, Chowdhury, Rubaiyat Shaimom, Haque, Afruza
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10582390/
https://www.ncbi.nlm.nih.gov/pubmed/37860530
http://dx.doi.org/10.1016/j.heliyon.2023.e20731
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author Sultana, Nahida
Chowdhury, Rubaiyat Shaimom
Haque, Afruza
author_facet Sultana, Nahida
Chowdhury, Rubaiyat Shaimom
Haque, Afruza
author_sort Sultana, Nahida
collection PubMed
description One of the most pressing issues affecting people worldwide is the accessibility of financial services in the wake of the COVID-19 outbreak. While peoples' adoption of technological advancements has spiraled over time, the acceptance of Fintech services edged up for instilling resilience during the pandemic. Hence, the study aims at exhuming the Fintech adoption for sustainable financial inclusion among young undergraduate users through the Unified Theory of Acceptance and Use of Technology (UTAUT) model. To test the model, the researchers obtained data from 375 undergrads. The study adopted the Structural Equation Modelling (SEM) approach in AMOS software to examine the determinants that affect the users to embrace Fintech services. The findings revealed that performance expectancy, effort expectancy, and facilitating conditions significantly influence the students' intention to use Fintech, whereas, the users’ facilitating condition and behavioral purposes positively influence them to use the financial technology. Interestingly, the social influence and personal innovativeness did not affect their intention to accept and adopt Fintech. Therefore, the study results will help explore the expectations, preferences, and actual level of use of Fintech among undergraduates and contribute to the escalation of Fintech use, leading to sustainable financial inclusion.
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spelling pubmed-105823902023-10-19 Gravitating towards Fintech: A study on Undergraduates using extended UTAUT model Sultana, Nahida Chowdhury, Rubaiyat Shaimom Haque, Afruza Heliyon Research Article One of the most pressing issues affecting people worldwide is the accessibility of financial services in the wake of the COVID-19 outbreak. While peoples' adoption of technological advancements has spiraled over time, the acceptance of Fintech services edged up for instilling resilience during the pandemic. Hence, the study aims at exhuming the Fintech adoption for sustainable financial inclusion among young undergraduate users through the Unified Theory of Acceptance and Use of Technology (UTAUT) model. To test the model, the researchers obtained data from 375 undergrads. The study adopted the Structural Equation Modelling (SEM) approach in AMOS software to examine the determinants that affect the users to embrace Fintech services. The findings revealed that performance expectancy, effort expectancy, and facilitating conditions significantly influence the students' intention to use Fintech, whereas, the users’ facilitating condition and behavioral purposes positively influence them to use the financial technology. Interestingly, the social influence and personal innovativeness did not affect their intention to accept and adopt Fintech. Therefore, the study results will help explore the expectations, preferences, and actual level of use of Fintech among undergraduates and contribute to the escalation of Fintech use, leading to sustainable financial inclusion. Elsevier 2023-10-06 /pmc/articles/PMC10582390/ /pubmed/37860530 http://dx.doi.org/10.1016/j.heliyon.2023.e20731 Text en © 2023 The Authors. Published by Elsevier Ltd. https://creativecommons.org/licenses/by/4.0/This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).
spellingShingle Research Article
Sultana, Nahida
Chowdhury, Rubaiyat Shaimom
Haque, Afruza
Gravitating towards Fintech: A study on Undergraduates using extended UTAUT model
title Gravitating towards Fintech: A study on Undergraduates using extended UTAUT model
title_full Gravitating towards Fintech: A study on Undergraduates using extended UTAUT model
title_fullStr Gravitating towards Fintech: A study on Undergraduates using extended UTAUT model
title_full_unstemmed Gravitating towards Fintech: A study on Undergraduates using extended UTAUT model
title_short Gravitating towards Fintech: A study on Undergraduates using extended UTAUT model
title_sort gravitating towards fintech: a study on undergraduates using extended utaut model
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10582390/
https://www.ncbi.nlm.nih.gov/pubmed/37860530
http://dx.doi.org/10.1016/j.heliyon.2023.e20731
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