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Causal Inference in the Presence of Interference in Sponsored Search Advertising

In classical causal inference, inferring cause-effect relations from data relies on the assumption that units are independent and identically distributed. This assumption is violated in settings where units are related through a network of dependencies. An example of such a setting is ad placement i...

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Detalles Bibliográficos
Autores principales: Nabi, Razieh, Pfeiffer, Joel, Charles, Denis, Kıcıman, Emre
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9253562/
https://www.ncbi.nlm.nih.gov/pubmed/35800414
http://dx.doi.org/10.3389/fdata.2022.888592