An exploration of the substitutions of British pub consumers during the COVID-19 crisis

This research draws on substitution theory to understand how British pub consumers describe their substitutions in the context of the COVID-19 pandemic crisis. A two-stage research method design is adopted, with an exploratory netnography stage followed by 13 semi-structured interviews to gain a dee...

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Detalles Bibliográficos
Autor principal: Gordon-Wilson, Sianne
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Published by Elsevier Ltd. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8617431/
https://www.ncbi.nlm.nih.gov/pubmed/34848911
http://dx.doi.org/10.1016/j.ijhm.2021.102998

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