Cargando…
From tablet to table: How augmented reality influences food desirability
Augmented reality (AR) technology has generated enormous industry investment and buzz, with the food and beverage sector quickly embracing this technology in an effort to enhance the customer experience. However, academic research has only just begun to empirically explore how and why this technolog...
Autores principales: | Fritz, William, Hadi, Rhonda, Stephen, Andrew |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer US
2022
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9792938/ https://www.ncbi.nlm.nih.gov/pubmed/36589144 http://dx.doi.org/10.1007/s11747-022-00919-x |
Ejemplares similares
-
Inferring Beliefs and Desires From Emotional Reactions to Anticipated and Observed Events
por: Wu, Yang, et al.
Publicado: (2017) -
Augmented reality-delivered product information at the point of sale: when information controllability backfires
por: Hoffmann, Stefan, et al.
Publicado: (2022) -
Electronic Decision Support in the Delivery Room Using Augmented Reality to Improve Newborn Life Support Guideline Adherence: A Randomized Controlled Pilot Study
por: Tsang, Kishan D., et al.
Publicado: (2022) -
Understanding Social Display Rules: Using One Person’s Emotional Expressions to Infer the Desires of Another
por: Wu, Yang, et al.
Publicado: (2019) -
The role of customers in the gig economy: how perceptions of working conditions and service quality influence the use and recommendation of food delivery services
por: Belanche, Daniel, et al.
Publicado: (2021)