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Integrating big data and marketing concepts into tourism, hospitality operations and strategy development
Big data (BD) research articles are on new issues, this study sought to fill the knowledge gap of linkage the relationships between big data and marketing strategy with comprehensive viewpoints across different research fields in tourism and hospitality literatures. Content analysis was conducted to...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Netherlands
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9191529/ https://www.ncbi.nlm.nih.gov/pubmed/35729961 http://dx.doi.org/10.1007/s11135-022-01426-5 |